So you have found a subject you are passionate about and started blogging. You even managed to surround yourself with a group of like-minded people and a small community is forming. You should be on top of the world, but you are feeling a weird pull towards something else.
You determine you want a write a post about something well outside of your chosen niche. What can you expect as a reaction?
Will people cheer you for expanding their horizons and demonstrating your broad interests? Or will they come down on your new post like the hammer of Thor?
Unless you have a VERY passionate group of people around you, neither of those things will happen. Instead your hopefully brilliant ideas will get lost in the shuffle. Just more background noise in people’s lives.
Some people will say you should follow your passions and write what you like. While others will tell you to stick within your niche of your blog and community. The answer is they are both right.
The internet is filled with interesting publishing alternatives. From social media platforms like Facebook and LinkedIn to blogs that accept guest posts.
These are more fitting places for your rogue posts. With social media, you have a fairly risk free environment with a large audience, but you will probably secure more opportunity writing a guest post.
It will force you to meet new people, get you introduced to a community that hopefully typifies this other niche and puts your quality content in front of an audience that is actually looking for it.
You can write about whatever you like on a personal blog, but if you are trying to demonstrate excellence in a subject, you will want to focus. So stick to what you know on your niche blog, but don’t be afraid to put yourself out there and get guest blogging.
Before I close, I want to warn you against trying to get the one post you wrote published on every blog you can find. The majority of reputable blogs want nothing to do with that strategy and it is no way to build a healthy relationship with people you consider your peers.
Most importantly, it is noise. Something the internet could use a lot less of.