If where you publish is giving you less and less, while requiring more and more, you might want to reconsider your choices. Jump ship from dying or crowded platforms and take ownership of your effort on the open web.
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Switching blogging platforms? Have you ensured that you have the proper redirection strategy?
Would you delete your Twitter account just to change your header? Of course not, it would erase your entire history and all the hard work you have done. But blogs do something akin to this every day when they switch their blogging platforms without thinking about redirections.
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Think about the future of your post when you blog
You need to think about what will be happening to your posts a year after you publish them. By making some simple decisions now, you can help improve their long term viability and ensure access to your thoughts for years to come.
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What do you do after you have written your blog post?
You took the time to write a compelling blog post and feel great about yourself. Before you step away from your post, why not take a few extra steps that just might make the act of publishing a little more enjoyable and rewarding.
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MySpace demonstrates why you need to think about where you store your content
As more and more companies continue to remove content or put it behind paywalls or closed systems, considering where we post is more important than ever. MySpace losing 50 million songs is a big deal, but an even bigger deal is that collectively we allow stuff like this to happen.
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Cognitive Dissonance and Blogging
Do you believe that blogging does not work? That is has failed you in your effort to accomplish your ends? Might you consider that it hasn’t, but instead that you are dealing with cognitive dissonance?
Cognitive dissonance is that feeling of discomfort you get when what you believe runs counter to what you are doing