Systems drive businesses. Unfortunately, a good system is hard to put aside. So smart people and great companies will adhere to them without considering continuing efficacy. So it is important to continually review those system to make sure that they are still serving your goals.
Fast Food
Fast food is the ultimate consumer product. By watching how and why people can consume it, we can learn a lot about people's behavior and how they will react to other products.
Also, I just like the stuff.
Making the most out of your First Impression with Customers
In the Fisherman’s Wharf area of San Francisco, the fast chain In-N-Out Burger has a location. It is a sort of big deal location-wise. Tourists flock to this area of San Francisco, many of them from locations not served by In-N-Out. So they make it a point to treat themselves to this legendary burger establishment.…
Keeping your Menu of Offerings Simple
Last week I wrote about a minimum viable menu for a Fast Food restaurant. I stand by my suggestions even more so after re-reading McDonald’s: Behind the Arches. The book is a great behind-the-scenes look at the burger giant, it also talks about how the restaurant evolved from offering a simple menu of…
Frustration and Fairness with Multiple Queues
Dick’s Drive-In is a popular fast food hamburger chain in the Greater Seattle Area. They are a “drive-in” in that you arrive to almost all of their locations via car, then get out and order your food. They do have one non-drive-in location in the Lower Queen Anne neighborhood, which follows the same ordering system…
A Minimum Viable Fast Food Burger Menu
I enjoy visiting fast food restaurants. So many that it elicits an eye roll and a groan from most people. Yes, I enjoy the food at many of these places, but I also enjoy how they are organized.
The preparation and delivery of food in the last 70 years has been an amazing achievement of…